STAFF REPORT
Glasgow News 1
Macy Garrett, an employee at Commonwealth Broadcasting in Glasgow, has earned a digital-marketing certificate after completing a course through the Radio Advertising Bureau.
A soon-to-be graduate of Southcentral Community and Technical College, Garrett was hired by Commonwealth in March as a digital specialist. She said one of the main reasons she pursued this certification was so that she could learn more digital marketing tactics and “provide the best service” possible to Glasgow and Barren County businesses.
“I’m hoping [this will] help people in the community get the word out about their businesses,” Garrett said. “I’m very excited to help local businesses showcase their products more, and this will help a lot.”
“I learned some social-marketing tactics, how to approach businesses, and how to sell digital advertising. It was very beneficial to me,” she added.
Garrett received this certificate on behalf of Pegasus Media, which is the digital advertising arm of Commonwealth Broadcasting. According to Commonwealth Broadcasting General Manager Chris Houchens, Pegasus provides clients with a full suite of results-driven marketing solutions. In addition to effective broadcast radio campaigns, Commonwealth delivers digital marketing tools though Pegasus to help local businesses reach customers online and through smart devices. With a focus on strategy, clarity, and measurable outcomes, Pegasus Media helps businesses connect with their audiences across today’s most essential digital platforms.
“Even before earning this RAB certification, Macy has been a digital rockstar, guiding our clients through the often confusing world of online marketing,” said Commonwealth Broadcasting General Manager Chris Houchens. “Businesses know they need a strong digital presence, but it can feel overwhelming. Macy not only brings the technical expertise and knowledge, she has a remarkable ability to break it down in a way that’s simple to understand, and leads to real results for our clients.”
As Pegasus’ Digital Specialist, Macy serves as the primary resource for all of Commonwealth’s digital offerings. She works directly with clients on services such as social media marketing, OTT streaming ads, SEM, display and banner ads through programmatic campaigns, and a variety of other targeted digital options.
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