Burger King is staging an intervention with its cows.
Burger King is staging an intervention with its cows.
The chain has rebalanced the diet of some of the cows by adding lemon grass in a bid to limit bovine contributions to climate change. By tweaking their diet, Burger King said Tuesday that it believes it can reduce a cows’ daily methane emissions by about 33%. Cows emit methane as a by-product of their digestion.
Methane emissions from livestock comprised more than a quarter of the emissions from the agriculture sector. With an over-the-top social media campaign that teeters between vulgarity and science, Burger King is banking on the heightened awareness of climate change and its responsibility to limit its own role.