As summer arrives in Kentucky, Barren County braces for a seasonal surge in tourism that significantly bolsters its local economy. Known for its natural beauty and vibrant attractions, Barren County experiences a marked increase in visitors during the warmer months, drawn to the region’s outdoor activities and cultural events.
Maclean Lessenberry, director of Glasgow-Barren County Tourism spoke on what sectors see the most attention.
Governor Andy Beshear recently announced that 2023 marked a new record year for Kentucky tourism, generating an impressive $13.8 billion in economic impact and supporting nearly 100,000 jobs.
This milestone highlights the significance of tourism to Kentucky’s economy, with particular benefits for regions like Barren County and its neighboring areas. With new data available Lessenberry was proud to present the economic impact of Barren County Tourism.
When asked about what tourism has in the pipeline for 2024, Lessenberry explained that projects to improve outdoor adventure projects were first and foremost.
This milestone highlights the significance of tourism to Kentucky’s economy, with particular benefits for regions like Barren County and its neighboring areas.
Speaking at Castle & Key Distillery, the Governor celebrated the second consecutive year of record-breaking tourism. “Our economy and our tourism industry are booming,” said Beshear. “More and more people want to visit Kentucky for our world-class destinations and events, creating more experiences for their families while generating jobs for Kentuckians. Kentucky is on the biggest tourism and economic roll of our lifetime.”
A study by Tourism Economics reported that 79.3 million travelers visited Kentucky in 2023, a 4.5% increase from 2022, with a total expenditure of $9.7 billion. This spending was distributed across various sectors: $2.54 billion on food and beverage, $2.28 billion on lodging, $1.86 billion on transportation, $1.82 billion on retail, and $1.26 billion on recreation and entertainment.
With Barren County boasting destinations such as Mammoth Cave National Park, Barren River Lake State Resort Park, and a vibrant local arts scene, the impact of Glasgow Barren County Tourism, as well as surrounding tourism bodies cannot be understated. These attractions draw visitors and contribute significantly to the local economy, creating jobs and supporting businesses.
“Tourism in Kentucky is thriving thanks to the leadership of Gov. Beshear, the hard work of our communities, large and small, and the world-class destinations that welcome visitors to the commonwealth,” said Tourism, Arts & Heritage Cabinet Secretary Lindy Casebier. “Tourism is economic development that creates jobs, investment, and transformative experiences while improving quality of life for all Kentuckians.”
Tourism Commissioner Mike Mangeot added, “The effect tourism has on our communities across the state is significant and essential. With no plans to slow down, we look forward to building on this success and are excited to support the tourism initiatives launching this year.” Hank Phillips, President and CEO of the Kentucky Travel Industry Association (KTIA) praised the collaborative efforts driving Kentucky’s tourism success. He emphasized the crucial role of local tourism businesses and organizations in elevating the state to premier status as a travel destination. Castle & Key Distillery, a revitalized historic site in Frankfort, exemplifies the positive impact of tourism on local businesses.
Head Blender, Brett Connors noted, “The unprecedented growth we have witnessed in Kentucky tourism has resonated throughout the Bourbon Trail. This has enlivened distillers to offer more unique experiences than ever before while expanding our hiring across all departments.”
As the summer season progresses, Barren County anticipates another record-breaking year. The blend of natural attractions, cultural events, and local hospitality ensures that tourism will remain a cornerstone of the county’s economy, benefiting both residents and visitors alike.
